Turn Your TV Service Into Several Revenue Streams
Our OTT platform helps you boost your bottom line while giving users an exceptional streaming experience. Choose from monetization options tailored to your needs, from subscription-based models to ad-supported plans.
Revenue models on one platform
Every model below runs on the same middleware, so you can combine them without a second billing integration.
| Model | What it is | Typical use |
|---|---|---|
| Subscription packages | Recurring access to a channel and content package. | Core pay-TV revenue. |
| Themed packages | Bundles curated around interests — kids, documentaries, sport. | Upsell to audience segments with niche interests. |
| Added services | Simultaneous streams, extended time-shift, larger nPVR capacity. | Incremental ARPU from existing subscribers. |
| Vouchers | Promotional codes, including limited-time free access. | Acquisition campaigns and win-back. |
| sVOD | VOD titles bundled into a subscription package. | Retention and package differentiation. |
| tVOD | Individual titles sold one by one. | New releases and events. |
| In-app purchases | Apple Pay and Google Pay upgrades inside the app. | One-tap upgrade at the moment of intent. |
| Dynamic ad insertion | Custom advertisements and limits on ad skipping. | Ad revenue and regulatory compliance. |
Unlock upselling with ease
Simplify the process of offering and selling additional packages and services. With targeted messages sent inside the apps, highlight the value of those offers and encourage users to upgrade — whether it's premium content or bonus features.
Drive user growth with vouchers
Attract new subscribers with vouchers. The platform helps you set up and manage offers, including limited-time free access, so your marketing spend converts into activated accounts.
Monetization questions
What monetisation models does ModernTV support?
Subscription packages, themed content bundles, paid add-on services, vouchers, subscription VOD (sVOD), transactional VOD (tVOD) and dynamic ad insertion — used separately or in combination.
What is the difference between sVOD and tVOD here?
With sVOD, VOD titles are bundled into a package a subscriber already pays for. With tVOD, a viewer buys an individual title. The ModernTV platform supports adding titles to packages and selling them independently at the same time.
How do in-app purchases work?
Apple Pay and Google Pay in-app purchases let a subscriber upgrade to a premium package from inside the app — for example during a live match — without leaving the viewing experience.
Can we insert our own advertising?
Yes. Dynamic ad insertion lets you comply with broadcasting regulations by limiting ad skipping in channel broadcasts, and open new revenue by implementing custom advertisements.
Let's model the revenue on your base
Bring your subscriber numbers — we'll walk through which models fit.