Product
Deep links: Turn your home screen into a content discovery hub
Published · By ModernTV · Updated
Key takeaway
Deep links send viewers straight to a channel, film or series from a campaign, a notification or the device home screen.
The problem with a generic app launch
A campaign that opens the app on its default home screen makes the viewer search for what the campaign promised. Most of them do not bother.
What deep links do
A deep link points at a specific channel, film or series inside the app. A push notification, an email campaign or a tile on the device home screen can send the viewer straight to the content.
Where it pays off
Content promotion, win-back campaigns and platform home-screen placements, where the distance between seeing a title and playing it decides whether it gets watched at all.
This is a shortened demo version. The full article is published on moderntv.eu.
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