Industry
Monetising Video in 2026: OTT, Bundles and Technology Choices for ISP & Telco
Published · By ModernTV · Updated
Key takeaway
How ISPs and telcos package TV with broadband, and which technology choices decide the margin on a video product.
Video as part of the broadband proposition
For ISPs and telcos, television is rarely a standalone business. It is the component that lowers churn on the broadband line and raises the value of the bundle.
Where the margin actually sits
Content cost, delivery cost and the cost of running the platform decide whether a video product contributes. Transcoding efficiency, CDN strategy and set-top box avoidance move those numbers more than the retail price does.
Technology choices that follow
Commodity hardware and GPU transcoding, multi-CDN distribution with caching, and native smart TV apps instead of hardware in every home.
This is a shortened demo version. The full article is published on moderntv.eu.
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