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Stop Letting Your Homescreen Waste Its Potential

Published · By ModernTV · Updated

Key takeaway

The home screen is the most valuable screen in a TV service. Recommendations, editorial rows and upsell placements decide what gets watched.

The most valuable screen you own

The home screen is seen by every subscriber, every session. It is the only placement in a TV service with full reach — and in most services it is filled by whatever the system defaulted to.

Curation, rules and learning

ModernTV supports manual curation, automated rules filtering by genre, year, country or rating, and an in-house machine-learning engine that learns from each viewer's watching history.

Recommendations are also an upsell surface

Rows can carry content the subscriber does not yet have access to, turning discovery into a package upgrade conversation at the moment of interest.

This is a shortened demo version. The full article is published on moderntv.eu.

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